Rojgary is India\’s first worker ecosystem which provides better opportunities for employment, skill development, and social welfare.
The company\’s vision is to increase the efficiency of employment, make education fun and improve the skill sets of India\’s workforce in order to empower them and improve their lifestyle.
Based on our initial discussion with the Rojgary team, the goal was to build a creative user interface for their audience that can also be used to generate leads.
The Wilson Wings team was hired for website design and development activity.
→ Easy-to-navigate website
→ Creative & Modern design
→ Integration with the Job Portal
→ Dynamic backend for updates
→ Marketing tags & triggers integration
→ Professionalism with purple color
→ Job board platform integration
→ Customized backend for regular updates
→ To be built on the AIDA concept
→ Mobile-first design approach
The final deliverables included style guides, UX design, and UI design.
With on-time deliveries & continuous client feedback, we could complete this project in 6 weeks timeline.
The output was loved by the client and the overall Rojgary team.
The feedback received after the final design was minimal (textual changes only).
Based on our discovery session with the Rojgary team, we managed to come up with three different style guides, i.e. Mild, Medium, and Spicy.
For this project, our choice matched the client’s choice.
We had three themes, all with a different message, but the vector design (spicy) was the most preferred one.
The spicy theme included the following:
1. Gradient purple as the accent color
2. Creative vectors for a vibrant look
3. Rasters at a few places to connect
4. Friendly rounded Quicksand font
5. Easy, simple, and clean design
Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.
Our designers followed a mobile-first approach as 95% of visitors are mobile.
The UX was combined with the approved style guide.
Once we have the UX & style guide finalized, it’s almost like a walk-in-park activity.
Within three days timeline, the UI design for the site was completed.
This was followed by development done on WordPress CMS with a timeline of 2 weeks followed by deployment after the green signal from the client.
If you are in the Staffing industry (or planning to get into it), our team of strategists, designers, and developers can help you build your ideal product.
Get a project estimate or book a call with us to get onboarded (or to learn more about us).
