Machinery Hunters focuses on selling & buying used construction machinery.
The founder ‘Justin Ritchie’ is dedicated to selling the best machinery with 100% customer satisfaction over the past 25 years.
The business revolves around providing inventory services as well as it’s well connected with all kinds of auctions and hence can deliver you the best machinery at a lower price.
The Machinery Hunters team reached out to us when they were struggling to generate enough leads.
They were unaware of the problem and thought their Ads needs to be optimized.
Based on our research, we found out that they do not have a dedicated landing page for their ads. So, we built them two funnel pages to increase the conversions.
→ To create multi-step user intuitive forms
→ To have multiple CTAs across the landing page
→ To improve the user interface (cleaner & simpler)
→ Too many form fields to be distributed in 4 steps
→ Form ID issues with multilingual pages
→ Form integration with CRM
→ Justin Ritchie’s personal branding
The finalized design of the landing page worked for them. With the increase in conversions, we were asked to build more landing pages for some of the other products.
We ended up design couple of landing pages with two form pages, and a couple of thank you pages for the client in total.
As the timeline was very short, we skipped the UX phase & used the current style guide to build the landing page UI for both desktop and mobile.
Things kicked off with the form design as it was the most important element of the landing page. We used a popup form approach to save some real estate on the page.
Thanks to Justin for providing us with all the images and videos that helped us in achieving the personal branding field. Both the pages were designed as per AIDA (attention-interest-desire-attention) concept.
The entire machinery hunters project was closed within 2 weeks including the development on the WordPress CMS & deployment.
If you are looking for landing pages to run ads on, our team of strategists, designers, and developers can help you build the most conversion-oriented landing page.
Get a project estimate or book a call with us to get onboarded (or to learn more about us).
