As the name suggests, Hydraulics MX focuses on selling Oleo Hydraulic equipment.
Their products include pumps, valves, filters, motors, cartridges, controls, accumulators, arrows, rings, seal sets, etc.
The business is totally dependent on traditional marketing. All the customers were either from a referral or cold calling.
Hydraulics MX team reached out to us when they were struggling to generate enough leads in the traditional fashion.
Our team with our digital partners ‘Web Premiere’ shed some light on digital advertising & how it could help them generate continuous leads.
The Hydraulics MX team agreed and we agreed on a landing page design.
→ To design & develop a landing page to generate leads
→ To have multiple CTAs across the landing page
→ Building the page on the AIDA concept
→ Form integration with CRM
→ Google tags & trackers setup
Even though we did not go with the complete process of the styleguide & UX phase, we managed to build an attractive page with a clean & simple design.
As a result, the page performed. With the help of easy to access lead-gen form, the advertising team managed to capture multiple leads.
As the timeline was very short, we skipped the UX phase & used the existing brand guide to build the landing page UI for both desktop and mobile.
We had a small discovery session with our advertising partners and planned the UX for the landing page accordingly.
The page was designed based on the AIDA concept.
We used a bold statement to get the user\'s attention, types of products to get the attention, customer testimonials to build desire, and a call to action to collect the contact details.
The Hydraulics MX project was closed within 1 week including development on the WordPress CMS & deployment to the Hostgator server.
If you are looking for landing pages to run ads on, our team of strategists, designers, and developers can help you build the most conversion-oriented landing page.
Get a project estimate or book a call with us to get onboarded (or to learn more about us).
