Manyways Marketing is an IT service provider firm in the Netherlands run by the duo Eros and Sander.
They offer all kinds of IT services ranging from web design to influencer marketing.
They reached out to us in search of creative designers who can build them a platform i.e. just WoW from start to finish.
Apart from the creative design they also required us to focus on creating multiple CTA’s through the website & build it like a sales funnels to attract more & more clients.
→ Creative & modern look & feel of the site
→ Multiple CTAs to increase conversions
→ Focused on showing results to convince the users
→ Dynamic nature of the site to manage team, posts, solutions, etc.
→ Incorporating results based graphics throughout the site
→ Conversion-oriented site without being too salesy
→ To be build on AIDA (attention-interest-desire-action) concept
The final deliverables included a sitemap, styleguides, UX design, and UI design.
With on-time deliveries & continuous client feedback, we were able to complete the project in 8 weeks timeline with excellent client feedback.
Moreover, this site also ended up winning the Crocoblock site of day award & honorable mentions from other award platforms.
Based on our discovery session with the Eros & Sander, we managed to come up with three different styleguides, i.e. Mild, Medium, and Spicy.
Although they liked the mild version (the one similar to their competitor’s), our team managed to convince them to the medium version that seemed to be a great fit when it comes to a creative design.
The design had all the elements required for a creative design (wait for the final results) including the following:
1. Pastel bright red & green for creativity
2. Cursive text (minimal used) to get the focus
3. Results oriented graphics to earn trust
4. Random curve design for uniqueness
Based on the approved sitemap, we were supposed to build the UX for 24 pages with a copy that is focused on the AIDA concept.
As requested by the client, the website was built with multiple CTAs spread across the site with a form to collect all required data.
Apart from the forms & CTAs, we also incorporated all kinds of information like types of services, processes, deliverables included, and basic FAQs to implement the AIDA concept throughout all the pages of the site.
We were also responsible for the entire content for this content. Our content writers (with the help of AI tools) managed to prepare some conversion-oriented content for this site.
Lastly, in the design phase, we were supposed to build high-fidelity designs with interactive prototypes for both desktop & mobile devices.
As per clear request, we went ahead with the mobile-first approach. The UX or mid-fidelity screens were combined with the approved styleguide with a proper design system in place.
The most challenging part of this phase was designing results-oriented mockups for all the pages. The goal was to make the client feel that they can achieve similar results with Manyways Marketing.
As per clear request, we went ahead with the mobile-first approach. The UX or mid-fidelity screens were combined with the approved styleguide with a proper design system in place.
The most challenging part of this phase was designing results-oriented mockups for all the pages. The goal was to make the client feel that they can achieve similar results with Manyways Marketing.
The outcome was loved by the client. We went ahead with the development of WordPress CMS with a timeline of 3 weeks followed by deployment.
If you are in the IT industry (or planning to get into it), our team of strategists, designers, and developers can help you build your ideal product.
Get a project estimate or book a call with us to get onboarded (or to learn more about us).
