Famous Bawarchi is a catering service provider in Bengaluru, India. The company deals in managing both corporate and social events.
This includes everything from conferences to birthday parties. They offer catering, menu design, decor management, and dessert selection services.
Our client ‘Farhan’ approached us to build a lead generation website for his catering business.
Our suggestion was a small corporate site with a list of services, menu, types of events, and multiple CTAs to collect leads.
→ Give the brand a new logo
→ Build a simple brand guide
→ Design a simple corporate site
→ Integrate marketing tools
→ Lots of animations and creative design
→ Multiple trackers and triggers
→ Very short timeline (2 Weeks)
The final deliverables included logo design, collaterals, brand guide, UI design, and a developed site on the WordPress CMS.
The new style guide matched the taste of the target audience and the overall site performed really well regarding speed, simplicity in usage, and different devices. Finally, a green happy signal from to client to go live.
The old logo was missing basic attributes like responsiveness and versatility. Our goal was to redesign the logo while retaining the wordmark for brand recognition.
The final icon mark was a combination of their brand initials ‘F’ & ‘B’ attached together with a linear Gradient of green (color for healthy food).
We used friendly curved fonts to come up with the wordmark.
Apart from the logo, the client required us to design some of their physical as well as digital collaterals. This included visiting cards, letterheads, social media templates, etc.
Finally, we jump to creating a brand guide that can be used by the client & other third-party vendors to maintain brand authenticity.
The following details were included in the brand guide:
1. Logo Family & Usage
2.Typography & Colors
3.Iconography & Photography
4. Collaterals and Mockups
As the timeline was very short, we skipped the UX phase & used the new style guide to build the website UI for both desktop and mobile.
Things kicked off with the home page design. Once the homepage was locked by the client, we went ahead with the rest pages.
Finally, we went ahead with the development of WordPress CMS. The entire activity was completed within 3 weeks timeline.
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