Qiam is a Principled Fintech eco-system providing sharia compliant marketplaces, platforms & products using patent-pending blockchain technology.
One of their core product is the blockchain-based Zakat collection & distribution system.
Mr. Sajid & team just had an idea for a pitch deck.
The goal was to build an extremely creative landing page with some custom-designed web UI & product-related information that can be presented to the investors.
Other requirements were subtle animations and ‘Join Beta’ CTA to invite early adopters.
→ Extremely creative design (no stones unturned)
→ Core level deep information for investors
→ CTAs to invite early adopters & investors
→ Backend to manage team, product, and features
→ To be done in both Arabic & English language
→ Selected design was difficult to achieve on mobile
→ No competitors or reference sites are available
The results were mind-bending. We went ahead with the dark design (using pale purple as the background).
The client loved the final output.
We used Glassmorphism with a combination of purple, green, and red colors and white text. Also, the images used were vectors that brought the page to life.
As the timeline was very short, we skipped the styleguide phase & started the activity with the UX design based on the pitch deck.
The goal was to explain everything related to the platform in a short, simple, and creative way.
Starting from the brand value proposition, we went on to explain the core features as well as the way the platform works.
We also added some insights on Qiam’s roadmap to increase user participation. Finally, a sticky social media bar to build an early audience.
As the product was complex, the entire copy was provided by the client.
Lastly, in the design phase, we were supposed to build high fidelity designs with interactive prototypes for both desktop & mobile devices.
Our designers followed a mobile-first approach as 95% of visitors e from mobile. We build two UI’s, one with a light theme & the other with a dark theme.
Obviously, in the crypto world, the dark version works. So, the client went ahead with the darker version.
Needless to mention, the Glassmorphism look was also one of the reasons behind their choice.
The project was dusted within 7 days from UX to UI & from development to deployment by the Wilson Wings team.
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